Rolls‑Royce Motor Cars Website Redesign: A New Era of Digital Luxury
Discover how Rolls-Royce Motor Cars collaborated with Preux to transform its digital presence. This case study highlights the strategic redesign that elevated user engagement, enhanced personalization, and set new standards for luxury automotive websites. Through seamless UX, storytelling-driven content, and advanced customization tools supporting a record-breaking 3,538 cars sold in a single year, a 31% increase over the previous year.