Al Arabiya – A Complete Digital Rebuild for the Middle East’s Leading News Network
Embedded team accelerated design and delivery under IBM standards
Context
Al Arabiya is a leading news network broadcasting in Arabic, English, and Farsi to millions of daily users across the globe. Known for real-time news, live video, and international coverage, its digital platforms had fallen behind expectations. IBM selected Preux to lead a complete rebuild.
Problem
Al Arabiya’s digital presence was outdated, slow, and difficult to manage. It didn’t reflect the brand’s influence, global reach, or editorial depth.
- Poor UX and outdated infrastructure limited audience growth.
- Separate platforms created inconsistencies across mobile, desktop, and apps.
- The brand identity was fragmented and lacked adaptability across languages.
- Editorial teams struggled to publish quickly and efficiently.
Solution
Preux ran the entire transformation — from strategy to launch — embedding a UX Director, Creative Director, and a global team of designers, developers, and strategists.
- Led stakeholder discovery, user research, and UX strategy across Arabic, English, and Farsi audiences.
- Built a new brand identity including logo, typography, iconography, and colour systems.
- Delivered a robust design system powering dozens of editorial formats and layouts.
- Designed UX for live video, breaking news, journalist profiles, crisis coverage, and personalised content.
- Engineered front-end systems in React/Redux, with Firebase, Redis, and REST APIs.
- Supported iOS with native Swift and MVVM architecture. CI/CD and QA practices cut bugs and accelerated delivery.
Outcome
Monthly pageviews added
Content reach expanded significantly post-launch.
Desktop click-through rate
Engagement surged across major editorial zones
Increase in user retention
Better performance and UX led to longer, repeat visits
The rebuilt platform brought clarity, performance, and reach to Al Arabiya’s digital presence. Audience engagement improved across devices, editorial velocity increased, and the brand now presents consistently worldwide. Preux operated as a strategic partner — aligning teams, adapting for multilingual markets, and delivering a digital foundation for one of the world’s most recognisable news brands.
Technology
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1
UX Director
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1
Design Director
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5
UX/UI Designers
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4
App Developers
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12+
Client Team
About Preux Software
Preux is a high-trust software development partner, known for embedding dependable, well-structured teams into ambitious organisations.
We specialise in delivering web platforms, SaaS products, and compliance-driven systems with particular strength in regulated sectors like healthcare and finance.
Our distributed teams — drawn from top-tier European talent — include developers, QA engineers, project managers, and UX designers. We work across modern stacks including Node.js, React, .NET, and Laravel, integrating AI and ML where it adds real, strategic value — not for show, but to solve meaningful problems.
Clients choose us not just for technical execution, but for the clarity, composure, and strategic insight we bring to complex builds. With a track record that includes Rolls-Royce, IBM, CryoFuture and Axxelist, Preux is trusted by companies who value quality over haste, and precision over hype.
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