About SnapCare
SnapCare (formerly SnapNurse) is a U.S.-based healthcare staffing platform that connects clinicians with hospitals and healthcare facilities nationwide. With over 390,000 registered clinicians and partnerships with more than 1,000 facilities, SnapCare has revolutionized the staffing process, reducing placement times from 11–14 days to under 48 hours.
In 2021, the company achieved $1.5 billion in annual revenue and was ranked #1 in healthcare and #2 overall on the 2022 Inc. 5000 list of fastest-growing private companies in America. SnapCare also received the 2021 Gold Stevie Award for Fastest Growing Company of the Year.
In April 2025, SnapCare launched Booker, a rebranded and enhanced SaaS platform designed to optimise workforce management through predictive scheduling and real-time shift fulfilment.
The Challenge
SnapCare’s rapid growth outpaced its initial platform capabilities, which lacked a cohesive user experience and scalable architecture. The company needed to unify its systems, improve usability, and prepare for continued expansion.
Our Approach
Strategic UX Leadership
Preux began by embedding a UX Director to audit and re-architect SnapCare’s digital ecosystem, focusing on taxonomy, information structure, and user journeys across web and mobile platforms.
Phased Team Expansion
Recognising the evolving needs of the project, Preux incrementally added specialists:
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1 UX/UI Designer to support application and website interface work
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1 Website Developer for the marketing site
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1 Additional UX Designer in the second phase
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A mini-team comprising a Design Director and a UX Researcher to support ongoing strategy
These roles integrated seamlessly with SnapCare’s internal team of over 30 members, including 15 software engineers, 8 QA engineers, and 2 project managers.
Agile Collaboration
Preux worked in agile sprints alongside SnapCare’s internal teams, ensuring flexibility and responsiveness. We guided hiring priorities, structured roles to match phase-specific needs, and maintained continuity across teams.
Team
SnapCare initially engaged Preux by appointing a UX Director to audit and re-architect the full digital ecosystem — from taxonomy and information structure to user journeys and flows across web and mobile. Following this foundational work, Preux was asked to expand the team.
We gradually embedded additional specialists at key moments, including:
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1 UX/UI Designer to assist with application and website interface work
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1 Website Developer for the marketing site
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1 Additional UX Designer in the second phase of growth
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1 Design Director and 1 UX Researcher as a specialist mini-team to support ongoing strategy
These roles integrated closely with SnapCare’s internal team of over 30 people, including 15 software engineers, 8 QA engineers, and 2 project managers. Preux worked flexibly and responsively within this ecosystem, guiding hiring priorities, structuring roles to match phase-specific needs, and maintaining continuity across teams.
This case demonstrates our ability to phase talent in and out at the right time, guide role definitions, and deliver with the calm confidence of an embedded product team.
Results
Our collaboration with SnapCare led to significant achievements:
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Annual revenue reached $1.5 billion by 2021
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Over 390,000 clinicians registered on the platform
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Partnerships with more than 1,000 healthcare facilities
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Placement times reduced from 11–14 days to under 48 hours
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Ranked #1 in healthcare and #2 overall on the 2022 Inc. 5000 list
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Received the 2021 Gold Stevie Award for Fastest Growing Company of the Year
Reflection
Preux’s ability to phase in talent at the right time, guide role definitions, and deliver with the confidence of an embedded product team was instrumental in SnapCare’s transformation. Our strategic partnership enabled SnapCare to scale effectively, enhance user experience, and solidify its position as a leader in healthcare staffing.
